Pop culture makers both feed teens’ need for discovery and independence as well as transform that need into massive commercial opportunities. Ever since Elvis and the Beatles (...and as far back as Sherlock Holmes), what young people like, and why young people like it has been a source of friction between the generations.
In today’s increasingly fractured pop culture landscape there is an even larger generational divide. Parents don’t get the chance to express abhorrence or dismay about the newest celebrity. Rather, parents are frequently just clueless - left mystified or out of the loop all together.